A social world may also be so large that it itself includes explicit organisations that may have several internal motivations, and interests and relations to other organisations (here we only look at the organisations from the outside). They may try to build, extend and convert, themselves to be larger or different ones. For example with the intention to become a more acceptable fansite from the perspective of the admired website, that is, the perspective of the organisation behind the website.

Considering their relations to other organisations in detail, the organisation may defend itself against others, invade into other communities, and make or break alliances with them. Yes, this is close to the mentioned site subprocess of protecting – however, protection is more anonymous, conducted against any possible threat, whereas defending refers to a more directed attitude, to defend oneself against a particular enemy. These subprocesses of organisations can of course be conflictual and organisations surely have non-balanced power relations.

Examples from Habbo and GeoCaching

Habbo organisations: Sulake (business, game development, marketing, country organisations), volunteer moderators, long-standing fansite authoring teams and groups inside Habbo.

Geocaching organisations Groundspeak, Geommunity and the related local organisations are also silently changing their relational positions. Individual members have different careers in their sub-communities, and perhaps between other sub-communities.

Social design strategy

You should allow and even carefully support organisational dynamics in and around your community. That is, allow sub-communities to build, extend and convert themselves to become something else, make alliances with other sub-worlds etc. These are not merely convenient settings but also insulting activities when, forexample, a subgroup takes power from its neighbour group.