When can the model be used?

Since the model is not intended to community builders who start their community from nothing (as does A.J. Kim, for example), the most obvious way to use the model is to evaluate existing cases, i.e., the whole community, a sub-world of it, social meanings of one single functionality, or, say, checking how the explicit rules of behaviour (if such rules exists) do support members' community feelings. Thus, the evaluation supports the general governance work. However, the model gives also ideas and social guidelines for new functionalities for the existing communities. Furthermore, in the case of radical "repairments" dealing with the existing community, the model helps to define what could be taken as the actual community, say, outside of the official web page. This might include also the definition of the real start, or roots in some sense, of the community - that may have happened long before the launch of the web site at hand. Last but not least, the model works well with concept design, before or after the launch-phase. In other words, when thinking generally what kind of social experiences the community should support or even bring for its members.

Below there are some practical examples related to the most usual design activities.

design activityuse example
strategic concept designThe general activity environment (contexts) offered to members of a computer-mediated community, can be improved and evaluated with the help of Social Design Strategies. After brainstorming sessions, to support clustering post-it notes in affinity models (see example 2)
user researchto improve the knowledge about the users: use cases (example 1), personas (example 3), defining user groups (example 5)
comparing community platformsone can benchmark a community platform against the community model to check whether the toolkit provides support for all social processes in the community
design for communityTo support the timeless design strategies created by Amy Jo Kim, se below

  1. Define and articulate your PURPOSE
  2. Build flexible, extensible gathering PLACES
  3. Create meaningful and evolving member PROFILES
  4. Design for a range of ROLES
  5. Develop a strong LEADERSHIP program
  6. Encourage appropriate ETIQUETTE
  7. Promote cyclic EVENTS
  8. Integrate the RITUALS of community life
  9. Facilitate member-run SUBGROUPS

The model brings a social perspective to the Kim's list above, though perhaps not the "member profiles" and "leadership program". Next a list that may help the aligned reading of Kim's design strategies and the Social Design Strategies, the top of the iceberg of the model.

PURPOSEprimary activity + activity related technology (in Social Design Strategies)
PLACESSites and Satellites
EVENTS+SUBGROUPSOrganizational dynamics
ETIQUETTESocialization and outsiders
RITUALSSocial movements and fashions