Software developers, graphic designers, usability engineers, and ethnographic field research specialists might collaborate in a multi-disciplinary design team and use the model as a viewpoint storage, or as an evaluation method. In other words, the model may be too heavy to use for one singular person, simply because it needs several perspectives to be adopted simultaneously. Furthermore, at least one team member needs to have a good understanding in the social sciences. This all needs rather extensive resources. However, not only companies with direct business-interests, but also large informal, enthusiastic gatherings like open source communities can benefit from the model.

Other online community experts, who are already familiar with

• The Online Community Toolkit
• The Association of Online Community Professionals (emint.org) and their magnificient discussion list